Lifestyle Narrative
The crypto space has a serious issue. There is no value being created by these tokens, NFTs and communities. It is simply a constant recycling of money moving from various chains, projects and traders /investors. The amount of acrobatics that have been done by projects and ecosystems to create some sort of value in the last few years is nothing short of breathtaking. Everything has been tried and yet in this bear market we have seen that there is little to show for.
Crypto usage and adoption is down massively. Nobody is actually using the products being built besides to speculate or with the belief of a future airdrop coming. Nobody besides a tiny group of degenerate traders care about tokens, they do not care about points or reward mechanisms backed by nothing real in value.
After more than a decade, the crypto space has no legitimate use cases besides ones revolving around speculation.
The crypto space has to evolve, this will be done through lifestyle.
Lifestyle will be how millions of people will be onboarded onto web3 consumer facing applications. Lifestyle is the use case, the crypto market has been desperate to discover.
In order for there to be mass adoption, web3 products need to improve the lifestyle of the user. If the lifestyle of the user is not improved there will be no crypto adoption.
The Curse of the Nerd
The crypto space has been blessed and cursed by nerds. Such a technical industry has given rise to a sector dominated by nerds.
It is typical for any new tech dominated industry to be dominated by nerds. The issue with this domination is that it has been primarily financial. The financial purse strings of VCs, funds, projects, protocols, and ecosystems have been controlled by nerds. Nerds have little understanding of what is appealing to the mass market. They have built impressive financial instruments, but many have gotten greedy and stopped innovating. The nerds have resorted to copying each other and doing it slightly better with stronger ponzinomics.
The time to evolve is now. The crypto space will free itself from the curse of the nerds.
The way we will remove the curse of the nerds is through lifestyle. Nerds will take their rightful place behind the scenes taking directions from visionaries or rise to the occasion and become cool.
How does crypto improve the lifestyle of the user?
Crypto enables ownership. Ownership enables user to have endless ways to utilize assets. A user can transfer, sell, buy, trade, stake, etc. Having ownership and having freedom to do what you want with assets is necessary to magnify the lifestyle play.
To improve the lifestyle of the user, the crypto space must focus on loyalty programs, reward mechanisms, discounts, access and more. By bringing these massive incentive programs into the web3 space, more value can be provided for the end user.
Much of the infrastructure built by nerds for themselves can now be retrofitted to service the lifestyle play.
Everyone will be incentivized to direct value to the end user.
Companies are constantly seeking ways to attract, retain & build loyalty with customers. Lifestyle will magnify that.
Marketplaces are constantly seeking ways to keep trading volume high to earn fees. Lifestyle will magnify that.
Projects are constantly seeking ways to attract users and build sustainable incentive models not focused on speculation. Lifestyle will magnify that.
Lifestyle is the way.
In the future as lifestyle reigns supreme.
You will arrive in New York City. Your private profile will ping all participating businesses, brands, and ecosystems that you have arrived and immediately provide you with value.
You will receive free appetizers, free shots, buy one get one free, access to nightclubs, discounted sport tickets, points for various actions and more.
You will become immersed in the game that is New York City.
Earning points for completing quests, earning rewards for being you.
All of the rewards you earn will be owned by you.
Depending on the criteria you will be able to sell these rewards on secondary markets.
You might have cumulatively from your trip to NYC, points, rewards, quests completed and actions done that amount to $150 in value.
You can trade and sell this value on secondary markets.
Based on interest, demand, season, and liquidity you can receive anywhere from $25–150+ on what you received for free. It is depending on the market participants and your own strategy. You can trade these assets for other assets more aligned to your current interests, needs and experiences.
Companies, brands, and ecosystems will have direct access to you, enabling a relationship to be built. The stronger the relationship the more value created between the parties.
Multiple entities and parties will be able to work together in a seamless fashion to bring enhanced experiences for the user.
Web3 will fuel the lifestyle play.
